Your website is your virtual shopfront and often the first impression your online audience gets of your business, so if you need a website building you need to make sure it’s done right. It’s important to build a responsive, informative and up-to-date website that attracts your customers. At Purple Sprout, we create your online customer journey, building the nav structure and design around the path your customer will go on when visiting your website. We make sure to build a site that will keep your online customers clicking, all the way through to the conversion, whether that be the contact page or purchasing form your e-shop.
Did you know that 61% of mobile searchers are more likely to contact a local business if they have a mobile-friendly website? With the world shifting to mobile, its equally important to develop your website to look as attractive and interactive on mobile as it does on desktop. We have lots of experience in website building and can check how optimised your site is or develop your new website with your mobile audience in mind.
It often helps to think of your website like this; years ago, you bought a t-shirt. Everyone complimented you on your t-shirt. You have loved wearing this t-shirt, but now it’s been a few years and you may have not noticed, but the t-shirt is worn, tired and has probably shrunk a little in the wash.
Your company’s website is the same. Web trends change, and with it so does your online audience and what they expect from your website. At Purple Sprout, we keep on top of website trends and research the latest in web content. When starting a project which includes website building, we complete competitor website analysis, to make sure our clients are not just keeping up with, but are ahead of their industry’s digital movement.
What’s the point in doing all the above if no one can find you? We make sure your new website is SEO friendly so your customers can find you, and we give great advice on how to produce optimised pages and SEO tools you can use to help direct the search engine bots to your site. We are experts at writing fully optimised copy for your website with the keywords that your online audience will be using to find you, and fresh optimised content such as news articles that will help increase your search engine ranking.