Is social media advertising effective? We let our clients answer

Purple SproutNews

Is social media advertising effective?

Is social media advertising effective? Digital marketers get asked this question all the time and to answer it, first we’re going to touch upon another: ‘what is social media advertising?’ A lot of our clients have no experience with digital marketing and have never ‘boosted a post’ before or promoted a tweet. As we discussed in our previous blog post … Read More

How to use social media marketing for schools in 2019

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Social media marketing for schools

There are a number of ways to use social media marketing for schools and colleges and it can be hard to know where to start. If you’re looking for some ideas, we’ve put some tips together to get things going in the right direction. Which social media platforms should you be using to market your school? If you’re just getting … Read More

How to market your new business

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If 2019 is the year you finally start your own business, make sure your marketing isn’t an after-thought. Even the most phenomenal service or product won’t get very far if nobody knows about it! No idea where to begin? We’ve put together some top tips to get you started. Set yourself goals Before you take out a front-page ad, ask … Read More

Choosing the right social media platform for your business

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Choosing the right social media platform for your business

So, you want to promote your business online, reach new audiences and spread your online brand awareness – but there are so many social media networks out there that even keeping up to date with your personal accounts can seem like hard work, so which ones are the best for your business? Signing your business up to all the sites … Read More

9 ways to market your business using LinkedIn

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9 ways to promote your business through LinkedIn

It’s hard to believe it, but LinkedIn has been around longer than the social media giants Facebook and Twitter, both of which tend to steal the limelight. Although LinkedIn has made some changes that now liken it to Facebook and Twitter, it is still not as popular amongst social media users. This is most likely due to the fact it … Read More

Is Instagram targeting YouTube Users?

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Instagram V Youtube

The popularity of Instagram Founded in October 2010, Instagram has now accumulated a whopping 700 million active users, who have collectively shared over 40 billion photos since the app was launched. With the apps popularity it’s not surprising that 32% of all internet users are on Instagram, and a further 59% of those users are between the ages of 18 … Read More

What not to do: 10 bad marketing campaigns

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10 bad marketing campaigns

As it’s Friday 13th we thought today was the perfect time to share with you what we think are the top 10 bad marketing campaigns of 21st Century – these PR disasters go way beyond the scope of bad luck…. #10 So to kick off our countdown is the Federal department of Education   Usually we wouldn’t condemn a company … Read More

10 Marketing must haves for businesses

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Brand guidelines A successful business must have brand guidelines, some of which may have developed naturally over time as a business has progressed, whereas others may have been set out from the very beginning in their marketing strategy, with a very consistent message to be used across all platforms. Brand guidelines can also be referred to as a style guide, … Read More

5 simple steps to creating your social media marketing strategy

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Social Media Marketing Strategy

Creating your social media marketing strategy Social media marketing is a very powerful tool that every company should learn to harness, currently 81% of all small and medium businesses are using some kind of social platform, however many businesses create social media platforms without a devised plan on how they will use it, who they are targeting or how it will work … Read More

Mobile Marketing

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Mobile marketing

What is mobile marketing? Word Stream explains it as: ‘Mobile marketing is the art of marketing your business to appeal to mobile device users. When done right, mobile marketing provides customers or potential customers using smartphones with personalised, time and location-sensitive information so that they can get what they need exactly when they need it, even if they’re on the … Read More