If 2019 is the year you finally start your own business, make sure your marketing isn’t an after-thought. Even the most phenomenal service or product won’t get very far if nobody knows about it! No idea where to begin? We’ve put together some...

The popularity of Instagram Founded in October 2010, Instagram has now accumulated a whopping 700 million active users, who have collectively shared over 40 billion photos since the app was launched. With the apps popularity it’s not surprising that 32% of all...

Brand guidelines A successful business must have brand guidelines, some of which may have developed naturally over time as a business has progressed, whereas others may have been set out from the very beginning in their marketing strategy, with a very...

What is mobile marketing? Word Stream explains it as: ‘Mobile marketing is the art of marketing your business to appeal to mobile device users. When done right, mobile marketing provides customers or potential customers using smartphones with personalised, time and location-sensitive...

Understanding social media and how it works can be difficult - here is our 5 tips for businesses who are designing their social media content. 1. Design identity Design plays a powerful role in the way customers perceive your brand. Colour pallet...