How to create social media content that reflects your business’ brand

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Great social media content is a really effective way to build trust, reputation and connections with your customers – but how do you make a real impact? Brand identity is a way of describing a company’s personality – it’s the way a business presents itself to its audience. This, in turn, informs the brand image; your company logo, colour scheme, … Read More

Eight tips to create a marketing e-book

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marketing e-book

One of the easiest ways to generate leads through digital content is to create a marketing e-book showing people you are knowledgeable about your industry. We have one right here, which you can download for free. An e-book is an electronic book which can easily be downloaded across a range of devices such as smartphones, tablets, and desktops. The document … Read More

Seven ways to use video marketing

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video marketing

This year has seen the rise of video marketing, and now we approach the end of 2018, it’s a good time to take stock and consider how you can carry this trend into the new year. A recent report from Hubspot revealed that video has become important across all social media platforms. According to the report, a Facebook executive has … Read More

Top 7 graphic design trends for 2019

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Top 7 graphic design trends for 2019

Minimalism Minimalism has been a popular graphic design trend for the last few years, with many people focusing on simplistic designs that load fast and work well on different sized screens, primarily smartphones, as the use of desktops has decreased. The number of people using smartphones is likely to increase further with more technology being introduced into the market. Therefore, … Read More

Choosing the right social media platform for your business

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Choosing the right social media platform for your business

So, you want to promote your business online, reach new audiences and spread your online brand awareness – but there are so many social media networks out there that even keeping up to date with your personal accounts can seem like hard work, so which ones are the best for your business? Signing your business up to all the sites … Read More

10 Marketing must haves for businesses

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Marketing

Brand guidelines A successful business must have brand guidelines, some of which may have developed naturally over time as a business has progressed, whereas others may have been set out from the very beginning in their marketing strategy, with a very consistent message to be used across all platforms. Brand guidelines can also be referred to as a style guide, … Read More

Marketing tips: Targeting the right demographic

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how to target the right demographic

Given the digital age we now live in, having a distinct target market is more important than ever. As a business it is not as effective to implement a scattergun approach, whereby you target anyone and everyone. Small businesses can compete with large companies by targeting the right demographic. Look at your current customer base The best way to identify … Read More