Great social media content is a really effective way to build trust, reputation and connections with your customers – but how do you make a real impact? Brand identity is a way of describing a company’s personality – it’s the way...
There may already be talk of Christmas, but don’t forget this holiday of mischief. The feeling of winter is in the air, the trees are a swirl of golds and crimson and we are approaching one of the most exciting...
So, you want to promote your business online, reach new audiences and spread your online brand awareness - but there are so many social media networks out there that even keeping up to date with your personal accounts can seem...
It’s hard to believe it, but LinkedIn has been around longer than the social media giants Facebook and Twitter, both of which tend to steal the limelight. Although LinkedIn has made some changes that now liken it to Facebook and...
Drop shadows & depth Yes, we understand the use of drop shadows is not a ground-breaking discovery, web designers have been using them for quite some time now. However, thanks to the progress of web browsers, web designers are now using...
As it’s Friday 13th we thought today was the perfect time to share with you what we think are the top 10 bad marketing campaigns of 21st Century – these PR disasters go way beyond the scope of bad luck…. #10...
Creating your social media marketing strategy Social media marketing is a very powerful tool that every company should learn to harness, currently 81% of all small and medium businesses are using some kind of social platform, however many businesses create social media platforms...
Firstly, what is e commerce? The correct definition for e commerce is: commercial transactions conducted electronically on the Internet. This simply means the buying and selling of products/services over the Internet. Who shops online? A survey held by Advantec, shows the 21 to...
Given the digital age we now live in, having a distinct target market is more important than ever. As a business it is not as effective to implement a scattergun approach, whereby you target anyone and everyone. Small businesses can...