How can digital marketing help your business?

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How can digital marketing help your business

You know it’s important, you know your competitors are doing it – but how can digital marketing help your business? Digital marketing has evolved into a more cost-effective way of spending your advertising budget than traditional advertising. This is because you can directly track your return on your digital marketing ad spend, whereas it’s difficult to say exactly how many … Read More

9 ways to market your business using LinkedIn

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9 ways to promote your business through LinkedIn

It’s hard to believe it, but LinkedIn has been around longer than the social media giants Facebook and Twitter, both of which tend to steal the limelight. Although LinkedIn has made some changes that now liken it to Facebook and Twitter, it is still not as popular amongst social media users. This is most likely due to the fact it … Read More

Is Instagram targeting YouTube Users?

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Instagram V Youtube

The popularity of Instagram Founded in October 2010, Instagram has now accumulated a whopping 700 million active users, who have collectively shared over 40 billion photos since the app was launched. With the apps popularity it’s not surprising that 32% of all internet users are on Instagram, and a further 59% of those users are between the ages of 18 … Read More

Understanding SEO: the value behind the jargon

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SEO

So, you’ve heard about SEO, it’s that techy thing to do with Google, right?  If terms such as ‘bounce rate’, ‘metadescriptions’, and other tech jargon make you think, ‘I’ll just leave this to the experts’, this article can help you.   Many people get bogged down in the tech and don’t understand the value of Search Engine Optimisation or SEO, … Read More

Mobile Marketing

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Mobile marketing

What is mobile marketing? Word Stream explains it as: ‘Mobile marketing is the art of marketing your business to appeal to mobile device users. When done right, mobile marketing provides customers or potential customers using smartphones with personalised, time and location-sensitive information so that they can get what they need exactly when they need it, even if they’re on the … Read More