Brand guidelines A successful business must have brand guidelines, some of which may have developed naturally over time as a business has progressed, whereas others may have been set out from the very beginning in their marketing strategy, with a very...

So, you’ve heard about SEO, it’s that techy thing to do with Google, right?  If terms such as ‘bounce rate’, 'metadescriptions', and other tech jargon make you think, ‘I’ll just leave this to the experts’, this article can help you.   Many...

Understanding social media and how it works can be difficult - here is our 5 tips for businesses who are designing their social media content. 1. Design identity Design plays a powerful role in the way customers perceive your brand. Colour pallet...