Purple Sprout can work with you to tailor a social media strategy to meet your business objectives; be that converting sales, generating new enquiries, building brand awareness, increasing your reach, demonstrating products or services, engaging with the public, sharing web content or running polls, discussions or promotions.
We carry out an audit of your current social media offering and cross reference this with competitor social media channels and websites, as well as identifying key audience demographics. We then use that information to recommend a plan which is right for your goals and audience, rather than recommending platforms which are unsuited to your industry.
The most well-known social media channels are Twitter, Facebook, LinkedIn, Instagram, Pinterest, YouTube, and Google+. Optimising relevant and engaging content is key, as well as promoting it on social media using appropriate hashtags and relevant tags and keywords.
Most social media platforms have tools which allow you to learn about your demographic, to ensure you are reaching your target audience. You can choose to target information by age, gender, location, hobbies, work, disposable income, interests, and more.