SCC Career Learning Pilot

The brief
PSMedia Ltd was tasked with developing branding and writing content for a government career learning pilot which was carried out by Staffordshire County Council. We created a logo, straplines and brand guidelines and worked to a strategy which was divided between three different audiences.

Content either carried a ‘benefits’ or ‘barriers’ message or a ‘funded’ and ‘non-funded’ message to see which form of communication was most effective. We created pull-up banners, letters for a direct mail campaign, leaflets and six website landing pages for the campaign. We wrote the copy for each type of message, which all aimed to encourage adults back into work by taking vocational courses. Each section of the target market for this campaign had different messages and needed to be easily recognisable, hence the three different straplines and colourways.

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