Purple Sprout is a creative marketing agency based in the Midlands

Purple SproutNewsLeave a Comment

creative marketing agency based in the Midlands

Are you looking for a creative marketing agency based in the Midlands to head your next campaign?

Purple Sprout, based in Staffordshire, is a full-service agency – this means we can strategise your social media, add whimsy to your website, put creativity in your copy and beautify your branding.

We’re a trusted independent creative marketing agency in the Midlands and we help build marketing campaigns for large and small companies, tailored to suit any budget.

We’ve developed full long-term marketing strategies for multi-million-pound companies and local council authorities. These have included press releases, blogs, case studies, newsletters, exhibition packs, brand guidelines, print media, direct mail campaigns, social media management and digital advertising.

For smaller budgets, we’ve helped companies grow through refreshed branding, press coverage or targeted social media campaigns.

If you’re searching for a Midlands creative marketing agency to create a professional website, we can help with that too. Our team will work with you to determine what you need from your website, what your competitors are doing and what new trends would fit your business. They’ll design a bespoke website; whether you want something very basic or an elaborate e-commerce site.

Acacia Training needed a creative marketing agency based in the Midlands

Acacia Training approached us in January 2019 to establish a clear brand and eliminate confusion with other training providers with a similar name. We aimed to increase course enquiries and establish Acacia as a lead provider of subsidised courses in the health and social care sector.

The company’s presence on social media needed a boost and the website was confusing and not fit for purpose. Branding was inconsistent and the company had no brand guidelines in place. Purple Sprout began by establishing clear brand guidelines, which would help us style social media content and begin work to redesign the website.

Purple Sprout created a social media marketing strategy across Facebook, Twitter, LinkedIn and Instagram. Since we started managing Acacia’s Facebook page likes have increased by 20% over a five-month period. Most of this has been organic, with one boosted post in February.

Since setting up Acacia Training’s Instagram page in early February, we have gained 83 followers and received 731 engagements. This has been organic only, with no boosted posts.

Acacia’s Twitter following has increased by 10% since we started managing the account in February and the company’s LinkedIn followers have increased by 42%. Most of Acacia’s sponsored social media budget has been spent on LinkedIn, which is why this platform has seen the most growth.

We worked hard to gather the correct information for Acacia’s courses and ensure visitors to the new website could access this easily. Although the new website has not been live for very long, we have already seen that users have increased by 12% and sessions have increased by 14%.

More success for Purple Sprout client

Another success story is Unitas Stoke-on-Trent Ltd, Stoke-on-Trent City Council’s housing maintenance company. Unitas needed help to raise its profile and let the public know about the excellent work being done by staff. Purple Sprout was chosen to help deliver a marketing strategy and we began by establishing a clear set of brand guidelines for the company, as branding was inconsistent due to the changeover from Kier Stoke.

We created Facebook and Twitter pages for Unitas and have been growing a following organically, posting content which contains useful information, tips and a look at Unitas projects. In just three months we have grown Facebook page likes by 420%, reach by 532%, and Twitter followers by 232% – all completely organic. Unitas continues to receive high engagement and social media is helping us to get the message out there.

Looking at Google Analytics, since we started the campaign users have increased by 18% and new users have increased by 16%. Sessions have increased by 12%. This was not the main aim of the campaign, but it is good to see that more people are going to the Unitas website.

The campaign also seeks to grow Unitas’ reputation through press releases and blog posts sharing company news, achievements and human-interest articles.

To discuss how we can help your business, call our team on 01782 644456.

 

Leave a Reply

Your email address will not be published. Required fields are marked *