Even if you have experience in marketing, it can be extremely challenging to market your business while running it. That’s where Purple Sprout comes in. We work with you to identify the strengths of your business, what can be improved, and what you should be shouting about.
Marketing can include anything from a series of carefully crafted press releases or regular news posts on your website, to a social media marketing campaign or media buying services.
We also use direct marketing to inform your customers of promotional offers, create calls to action to generate leads, and follow-up communications to increase brand reputation. This can include traditional print media, or e-shots and e-newsletters.
Press releases are a great marketing tool because they enhance brand credibility and offer great value for money in terms of Advertising Value Equivalent. That’s right, one press release can generate thousands of pounds worth of coverage.
Our experience in the media industry allows us to spot a news story a mile away. Many clients don’t think they’ve got anything worth mentioning, but that’s never the case. Whether it’s a company milestone, celebrating a record-breaking month of sales, raising money for charity, celebrating the achievements of an employee, commenting on a topic, or expanding the business – there’s always something to shout about.
We have a fully qualified senior journalist on our team, who will speak to clients, customers and volunteers to find the story and gather quotes, before sending the press release out to our extensive contacts. It takes a journalist to know what makes a good news story worth sharing, and what information reporters want.
It’s also worth noting that we don’t use paid-for media contact databases. We painstakingly create our own bespoke list for each client based on their industry and who they want to target. You’ll often find that many databases from media monitoring services are severely out of date, which is why we prefer to create our own.
There’s really no point in having a website if there’s no fresh content going on there. Google’s bots prioritise websites which are updated, so it’s important to have something like a blog or news page with a regular flow of content.
We research industry trends and create informative news articles and listicles for your website, which show your customers you know your sector inside and out. We also create graphics to accompany these articles, so they are visually appealing, and the best thing about our online content is that it is all Search Engine Optimised. This will help to increase your site’s ranking on search engines.
Storytelling is the best marketing, and we know how to spin a good yarn. Aside from press releases and online news posts, we also provide a range of copywriting services, including case studies. Case studies are a fantastic marketing tool because they are the little success stories that prove your product works. At the end of the day, your business is there to solve a problem and case studies help you show the world that your business is the solution.
You know those people who send emails littered with spelling mistakes and grammatical errors because they were in a rush and didn’t double check their wording before pressing send? We’re not those people. We check all our copywriting content to make sure there are no embarrassing mistakes.
We encourage all our clients to create an opt-in database for email marketing, based on GDPR guidelines. We can help you do this and advise on how best to keep a record of the people who have opted in to receive marketing communications from you. All our databases adhere to GDPR guidelines and we will advise you on the frequency of any communications, for example if you are offering customers a discount.