Littleton Holdings Ltd
Littleton Holdings owns two care homes; Samuel Hobson House and Mayfield House. The company asked Purple Sprout to manage their Facebook page (which was originally just for Mayfield House but has since been turned into a joint page for the two care homes), with a limited budget. Purple Sprout works closely with the care homes to advise on the type of content which would be most effective, and as a result we have increased Facebook likes by 56% in just three months.
The care home has a small sponsored social media budget, which has helped to grow likes and post reach significantly.
As part of our marketing strategy, we advised that Littleton Holdings Ltd. have its own logo to make its message more consistent and the homes easier to find online, and that the two homes, Mayfield House and Samuel Hobson House, were rebranded to follow a complimentary and consistent style.
Purple Sprout has also completely rebranded the care homes, giving them a more professional, yet friendly look, and we’ve created a set of brand guidelines to ensure consistency across digital and print media.
“We have been working with purple sprout since April 2019 on an initial three month contract.
Purple Sprout have changed the branding of our company logo, which has received positive feedback. They have also managed our Facebook
page, this has had such an impact on the business in terms of an increase in enquiries, beds vacancies being filled and giving staff within the
home a space to show case what they do so well.
Purple Sprout understood that we weren’t tech savvy and took the time to explain to us in a way that we could understand about the branding
and the social media. They communicated everything to us and sent files over for approval before posting.
The social media has made such an impact, that we did not hesitate in requested our contract to be extended.”
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