Littleton Holdings Ltd

The brief

Littleton Holdings owns two care homes; Samuel Hobson House and Mayfield House. The company asked PSMedia Ltd to manage their Facebook page, which was originally just for Mayfield House but has since become a joint page for the two care homes, with a modest budget. We work closely with the care homes to advise on the type of content which would be most effective, and as a result we have increased Facebook likes by 56% in just three months.

The care home has a small sponsored social media advertising budget, which has helped to grow likes and post reach significantly. As part of our marketing strategy, we advised that Littleton Holdings Ltd should have its own logo to make its message more consistent and the homes easier to find online. We suggested that the two homes, Mayfield House and Samuel Hobson House, were rebranded to follow a complimentary and consistent style.

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“We have been working with PSMedia since April 2019 on an initial three month contract. They have changed the branding of our company logo, which has received positive feedback. They have also managed our Facebook page, which has had such an impact on the business in terms of an increase in enquiries, bed vacancies being filled and giving staff within the home a space to showcase what they do so well. 

“PSMedia understood that we weren’t tech savvy and took the time to explain to us in a way that we could understand about the branding and the social media. They communicated everything to us and sent files over for approval before posting.  The social media has made such an impact, that we did not hesitate in requesting for our contract to be extended.”

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