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How to host a Facebook competition – dos and don’ts

If there’s one thing we all love, it’s free stuff. If your Facebook page isn’t getting much traffic, one of the best ways to increase engagement is to host a competition for followers to win a prize.

Putting out interesting content will attract people to your brand. The content needs to be of value to the customer and the more interesting this is, the more people will want to engage with it. If you decide to host a contest which encourages people to submit photos, videos or other interesting bits, more people will be talking about your brand.

For example, one person shares a fun selfie with your product to enter the competition, then their friends see it on their Facebook feed. They may like their friend’s photo to increase the chances of their friend winning, or participate in the contest too, increasing the reach even further.

You can give the idea a boost by creating an ad campaign just for your competition. Write about it in your company blog. Post information on your corporate social media accounts. Make a video about it – get as creative as you want.

You can ask people to: like a post to enter, post on a page to enter, like as a voting mechanism and comment on a post to enter.

But there are several things that are against Facebook’s terms and conditions:

Do

  • Clearly state the rules of the competition
  • State the terms of eligibility
  • Say when the contest starts and ends
  • Explain how a winner will be determined and notified
  • Clearly state the prize and prize value
  • Include the date the prize must be claimed by

Don’t

  • Ask people to like a page to enter
  • Ask them to share a page to enter
  • Ask people to tag themselves in a photo to enter
  • Ask customers to share a page on a friend’s Timeline to enter
  • Encourage people to like multiple pages to enter

For a full list of terms visit www.facebook.com/page_guidelines.php

Types of competitions:

You can ask people to like a post and comment with a phrase to enter a competition to win a product or voucher. The winner will be selected at random and will be contacted via Facebook messenger to obtain their full name, address and phone number.

You could host a contest which seeks to find a winner based on merit or skill. For example, a photo competition where people upload a picture and other people vote for their favourite to find the winner.

Ideas for giveaways include:

A new product, discount, gift card, coupon code, customised product, themed gift bundle, free service, free tickets, branded merch, partner products, gift basket, hamper, cover photo feature, event invite, free advice, beta invite, free subscription and anything else you can think of!

The Purple Sprout team regularly uploads to our Facebook page: @purple.sprout, Twitter: @PurpleSproutUK and Instagram: @ purplesprout, and we specialise in helping our clients to reach their target audience via digital platforms. To find out more about how Purple Sprout can improve your businesses’ media accounts, get in touch with us on 01782 658524 or email tracey@purple-sprout.co.uk.