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Digital Marketing

Content marketing

 

This includes all digital content, from case studies and blog articles to white papers and digital brochures. Search engines will prioritise sites that produce fresh content, helping to drive web traffic. Regular content can also be shared via social media. However, you’ll often find that visitors to your website will even look at older articles, providing they deliver quality content in the first place.

 

Researching, writing, editing and sourcing images or video for content takes a lot of time and talent. Let us take care of the content, so you can run your business.

 

Digital advertising

 

Through digital advertising, we can increase traffic to a website, generate enquiries and grow brand visibility. Digital is instant and is also a cost-effective way to test the impact of ideas before rolling out a larger print campaign.

 

Social media advertising can allow you to target a wider audience, but also pinpoint key demographics. It’s great for fast-moving content, such as special offers, discounts or sales.

 

Don’t have time to create the content? Don’t worry, our designers can create adverts for use in a variety of digital campaigns.

 

Email marketing

 

We will work with you to identify key objectives, such as generating leads or building relationships with valued customers, to create an email marketing campaign that reaches your goals. We can find or purchase data from a reputable source to target specific industries or demographics and ensure your content is delivered to your target market.

 

We use an email marketing platform for setting up and managing email campaigns, and ensure content is useful, relevant and adheres to GDPR guidelines. Performance is measured in terms of open rates, click through rates and call to action conversions.

 

Our designers create on-brand templates for this form of marketing, and our copywriters research and write the content using company tone of voice.

Interested? Call us on 01782 658 524 or email info@purple-sprout.co.uk