How can digital marketing help your business?

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How can digital marketing help your business

You know it’s important, you know your competitors are doing it – but how can digital marketing help your business? Digital marketing has evolved into a more cost-effective way of spending your advertising budget than traditional advertising. This is because you can directly track your return on your digital marketing ad spend, whereas it’s difficult to say exactly how many … Read More

Purple Sprout is a creative marketing agency based in the Midlands

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creative marketing agency based in the Midlands

Are you looking for a creative marketing agency based in the Midlands to head your next campaign? Purple Sprout, based in Staffordshire, is a full-service agency – this means we can strategise your social media, add whimsy to your website, put creativity in your copy and beautify your branding. We’re a trusted independent creative marketing agency in the Midlands and … Read More

PR Account Manager job in Staffordshire, Purple Sprout

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PR Account Manager Purple Sprout

As a PR Account Manager, your role will focus on helping clients to communicate their products and services via the press, digital and social media channels. This will require you to work both independently and as part of a team. PR Account Manager duties & responsibilities Manage responsibilities with new and existing clients and meet them face to face to … Read More

How do you know if you should update your website?

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Update your website Purple Sprout

One of the main things our customers ask for is a new website or a website update. Why? Because your website is your virtual shopfront, and let’s be honest – if your website looks a bit naff, customers are going to make the same assumption about your business. Most of the time, your website will be someone’s first experience of … Read More

How to use social media marketing for schools in 2019

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Social media marketing for schools

There are a number of ways to use social media marketing for schools and colleges and it can be hard to know where to start. If you’re looking for some ideas, we’ve put some tips together to get things going in the right direction. Which social media platforms should you be using to market your school? If you’re just getting … Read More

How to use SEO to market your business

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How to use SEO to market your business

You may have heard of the term SEO, you may know it means Search Engine Optimisation – but how can you use SEO to market your business? In this article, we’ll break down all you need to know about SEO for business, without the confusing jargon. What is SEO and do I need it for my business? SEO is the … Read More

4 reasons people are unfollowing your business

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You’ve set up your social media, you’re excited about your e-newsletters, and everything has been going really well, for a while, and then followers started to disappear. A lot of the time we focus on how to attract new followers or how to maximise our reach – but what makes a person decide to unfollow? You’re being too salesy   … Read More

How to create social media content that reflects your business’ brand

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Great social media content is a really effective way to build trust, reputation and connections with your customers – but how do you make a real impact? Brand identity is a way of describing a company’s personality – it’s the way a business presents itself to its audience. This, in turn, informs the brand image; your company logo, colour scheme, … Read More

How to market your new business

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If 2019 is the year you finally start your own business, make sure your marketing isn’t an after-thought. Even the most phenomenal service or product won’t get very far if nobody knows about it! No idea where to begin? We’ve put together some top tips to get you started. Set yourself goals Before you take out a front-page ad, ask … Read More