Acacia Training

The brief
Acacia Training approached Purple Sprout in January 2019 to establish a clear brand and eliminate confusion with other training providers with a similar name. We aimed to increase course enquiries and establish Acacia as a lead provider of subsidised courses in the health and social care sector.

The company’s presence on social media needed a boost and the website was confusing and not fit for purpose. Branding was inconsistent and the company had no brand guidelines in place. Purple Sprout began by establishing clear brand guidelines, which would help us style social media content and begin work to redesign the website.

Purple Sprout created a social media marketing strategy across Facebook, Twitter, LinkedIn and Instagram. Since Purple Sprout started managing Acacia’s Facebook page likes have increased by 20% over a five-month period. Most of this has been organic, with one boosted post in February.

Since setting up Acacia Training’s Instagram page in early February, we have gained 83 followers and received 731 engagements. This has been organic only, with no boosted posts.

Acacia’s Twitter following has increased by 10% since we started managing the account in February and the company’s LinkedIn followers have increased by 42%. Most of Acacia’s sponsored social media budget has been spent on LinkedIn, which is why this platform has seen the most growth.

We worked hard to gather the correct information for Acacia’s courses and ensure visitors to the new website could access this easily. Although the new website has not been live for very long, we have already seen that users have increased by 12% and sessions have increased by 14%.

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Purple Sprout have proven to be extremely helpful in meeting our needs to grow, develop and increase our marketing presence and brand as well as being easy to work with and supportive in ensuring the end product meets the requirements discussed and that we are happy with it.

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